'Parallel Rethoric: Coming and Going'

'Rhetoric' is usually understood to be the art or technique of persuasion through the use of oral, visual, or written language. However contemporary studies of rhetoric have a more diverse range of practices and meanings than in the past.

Rhetoricians now argue in fact that the classical understanding of rhetoric is limited because persuasion depends on communication, which in turn depends on meaning. Thus the scope of rhetoric is to include much more than simply public, both legal and political, discourse. This emphasis on meaning and how it is constructed and conveyed particularly through media is part of Zachary Poff's (zachpoof) latest installation 'Parallel Rethoric: Coming and Going'.

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